10 MarDo you know your buyer persona? Identify your ideal reader – Free data sheet


Buyer personas are fictional representations of your ideal customer. We use them at different marketing stages to shift our focus…

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17 JanMurphy’s cousin: about the art of detecting issues and making things happen


I’ve been asked lately about the “Murphy’s cousin” I write on my social networks bio. You’d have guessed by my surname…

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10 Jan3 basic SEO books to understand what it is and why you need


Today SEO or free positioning on search engines is a profession on itself, ever changing and very complex. However, there are…

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01 JanNew years’ eve resolutions: better project management


I don’t know how you are at planning and meeting deadlines. If we ever meet, and I hope we do, you’ll…

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